mmmm. donuts.

By now you've seen the Dunkin Donuts ads, banners and outdoor efforts touting that they've beat Starbucks on coffee. They've set up a campaign site to deliver the details.

What's cool: No overthinking here. Simple, to the point and well designed. (I also like that the donuts don't cost $1.79 each at Dunkin.)

From the Caffeine Goddess (who definitely knows her caffeine), via Twitter.

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