link anywhere in a youtube video

YouTube just launched a very interesting new feature. The ability to link to specific points in a timeline of a video. Sure, that's awesome when you want to send your friend an important video, and link to the very moment of importance.

But this has got some neat promotional aspects too. What about contests that link to specific parts of videos that allow users to complete a puzzle? Loads of ideas. TechCrunch has all the details on how to do this.

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