brandstalkers: ready for stalking.
What if you could turn your brand over to your fans, and have them do something really cool for you? That's what Brandstalkers asks. A new marketing concept from a group of brand fans ready to do whatever it takes to get your brand some attention.
Here's the deal: You agree to hire them. Providing they're actually fans of your brand, they'll produce something for you. They maintain 100% creative control. You let go. If you like it, they release and distribute.
Their first project is a magical marker fueled party for a restaurant in Australia called Guzman Y Gomez. Let's assume that this is the most amazing Mexican food that you've ever eaten. Ever. And you love it so much that you have a magic marker party. And paint your friends up real good. And then take it to the streets....
(Side note: Is Australia way behind us or way ahead of us? Are 80's new wave mullets just hitting the cozey little island, or have they come back in style and not hit the U.S. yet? Oh, how I hope they're coming back.)
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4 comments:
those haircuts hit us here about five years ago, but there are a few still hangin' on for dear life...
and mainly worn by the tres cool uber-model types as featured here in this little vid.
I am curious as to who these folks are...faces in the vids are v familiar (being uber-model types and all...I wonder if they are behind it or being paid by svengali types holding the camera?)
and god - Guzman etc is VERY good!
Cool. Also takes brands with balls to do this, to say, go ahead, do anything. Problem is, will brands notice. Look at what General Projects did for Corbis with schtock.com, but no response yet.
I'd like to think that the mullet never went out of fashion. Our cricket team has been a constant ambassador
I'd like to think that the mullet never went out of fashion. Our cricket team has been a constant ambassador
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