Harris Interactive interviewed a bunch of people to see what they thought of other people. This way, we could all better understand how people view Baby Boomers, Generation X, Generation Y and other generations that our industry likes to name.
Apparently no generation likes they name they've been given - except the Baby Boomers. I say that we rename the "Greatest Generation" (those 84 and up) the "Zombie Generation" and see how they like it.
There are lots of charts and tables that will look wonderful in your PowerPoint presentation, where you can woo the audience with facts and figures galore about generations and generations. From MarketingVOX
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