Brand Flakes for Breakfast
Tuesday, September 02, 2008

paper: what a waste.



INFORM - the people behind the uber successful production of the Secret Life of Cell Phones has done it again. This time, they're putting paper into perspective - with the Secret Life of Paper.

What a cool example of how a non-profit can create educational entertainment that furthers the cause. Well done.

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posted by darryl ohrt @ 8:11 AM   2 comments

2 Comments:

At 12:00 AM, Anonymous Anonymous said...

Does all the junk mail I receive daily count into my own "use" statistic?

 
At 4:56 PM, Anonymous Anonymous said...

Hi there - actually, The Secret Life of Paper, as well as The Secret Life of Cell Phones were produced by an environmental non-profit called INFORM, Inc. Inhabitat just wrote a really nice post about both videos on its own website. I work at INFORM, so I can vouch for this information!! Glad you liked the videos!

 

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