If it weren't so non-green, this would be the marketing concept of the year. NYC tap water bottled up all clean and designery looking. They should add water from Los Angeles, Dallas, Miami and Chicago to their product line. And then setup city water taste events. They could even do a "multi-city blend." Silly.
1 comment:
I respect the kernel of the idea, but I soooo call bullshit. They took an awareness campaign and produced a product to drive it - totally bass-ackwards.
I'd settle for branded NYC Tap Water drinking cups.
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