brandflakesforbreakfast: nyc tap water. buy it by the bottle.

Wednesday, September 03, 2008
nyc tap water. buy it by the bottle.

If it weren't so non-green, this would be the marketing concept of the year. NYC tap water bottled up all clean and designery looking. They should add water from Los Angeles, Dallas, Miami and Chicago to their product line. And then setup city water taste events. They could even do a "multi-city blend." Silly.

Labels: green, newyork, package design, yummyfood

posted by darryl ohrt @ 7:18 AM 1 comments

1 Comments:

At 12:44 PM, Mason West said...: I respect the kernel of the idea, but I soooo call bullshit. They took an awareness campaign and produced a product to drive it - totally bass-ackwards.

I'd settle for branded NYC Tap Water drinking cups.

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