Why go to a conference, when Advergirl can go for you? Advergirl went to a series of events featuring the author of Digital Giving, and shares her notes on her blog.
My favorite nugget: Engage, then ask.
"Why has Obama been able to inspire so many first-time givers? The first thing he asks for isn’t money; it’s a commitment. He doesn’t ask for money until three or four communications in. First he makes you a stakeholder in his campaign – gives you a movement / an event / a task to be a part of"
Some awesome advice here for non-profits, who might not have thought social media applied to them. Think again!
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