making imperfect perfect

American Apparel is doing something pretty cool with their defective shirts. They've taken items with "with small yet interesting imperfections" and made them new and interesting. They've added Helvetica type to this series of shirts. (I think the "d" shirt kind of rocks)

There are plenty of retailers in the world who still throw away their defective merchandise. Needless to say, that's a 1960's way of thinking, and the customers (and our planet) are picking up the price tag.

Here's an awesome example of how to turn that waste into value. What could you do with your defects?

1 comment:

Unknown said...

Ah, sweet Helvetica. Home of the Fitch font as well as a documentary.

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