facebook lets google into the walled garden

Since its launch, Facebook has been sealed off from search engines, protecting its users' data from showing up in Google searches. Some love this, some hate it, and people refer to Facebook as being a "walled garden".

Well, the garden just installed a gate. Don't worry - your drunken frat party pics aren't likely to show up in a Google image search. Yet. As of this week, Facebook has allowed search engines to see Facebook groups, wall posts and discussion topics. Events are also reportedly viewable by the search spiders.

That's going to drive massive traffic to Facebook, but it's also an opportunity for brands who are using these tools to promote their events and products. Interesting. From Steve Rubel, via Twitter.

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