esquire and ford get electric

Just in case you don't pay attention to paper based products, or visit a newstand, Esquire did something pretty awesome yesterday. They've released the first ever digital ink magazine. And it features the very first e-ink ad - for the Ford Flex.

They've utilized the same e-ink technology as the Amazon Kindle. Wired doesn't like it. (Jealous?) They do have one point though - People who actually subscribe to Esquire won't be getting the light-up-my-life cover. (Way to punish your fans.)

It's getting massive buzz and water cooler chat, which probably makes it all worthwhile for Esquire and Ford. There are only 100K copies - so you'd better hurry if you want one. What could you be doing with e-ink?