esquire and ford get electric
Just in case you don't pay attention to paper based products, or visit a newstand, Esquire did something pretty awesome yesterday. They've released the first ever digital ink magazine. And it features the very first e-ink ad - for the Ford Flex.
They've utilized the same e-ink technology as the Amazon Kindle. Wired doesn't like it. (Jealous?) They do have one point though - People who actually subscribe to Esquire won't be getting the light-up-my-life cover. (Way to punish your fans.)
It's getting massive buzz and water cooler chat, which probably makes it all worthwhile for Esquire and Ford. There are only 100K copies - so you'd better hurry if you want one. What could you be doing with e-ink?
Labels: automotive, publishing, technology, trends
posted by darryl ohrt @ 7:16 AM
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