dread: the next big thing in advertising.
It seems like over 60% of your local tv news is now weather. And their focus (whenever possible) is always dread. How can we make the heat sound more oppressive? How can we make this snowstorm sound more dangerous?
Dread keeps people watching. And dread drives the news (today's financial news is a perfect example.) Ben over at Thought Gadgets has an interesting question - how can dread be used in advertising?
(He also speaks of a bunch of existential stuff that's way outside of our league. We're lucky just to understand that he meant dread, not dreads.)
Labels: adindustry, trends, tv
posted by darryl ohrt @ 7:56 AM
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I've actually noticed plenty of advertisers playing into this as well - just listen to Radio 880AM, they run constantly.