brandflakesforbreakfast: when brands talk to their fans, it's like heaven.

Friday, August 22, 2008
when brands talk to their fans, it's like heaven.

Video game dude Levinator25 discovered a glitch in the Tiger Woods golf game that lets Tiger's character walk on water within the game. Levinator25 posted video of the glitch on YouTube and the glitch becomes something all fans of the game can enjoy.

EA Sports responds, with their own video (above), proving that Tiger can indeed walk on water. Awesome marketing response.

Labels: branding, sports marketing

posted by darryl ohrt @ 7:28 AM 1 comments

1 Comments:

At 6:08 PM, kelpenhagen said...: Great for "brand tiger" as well

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