Wednesday, August 13, 2008
wear wranglers, end up as road kill

Wrangler. Not just for cowboys anymore. All the hottest dead people are wearing them.

No thanks. I prefer my denim ads to feature the near dead - heroin skinny with racoon eyes, please.

Labels: ads, fashion

posted by darryl ohrt @ 7:14 AM   5 comments

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5 Comments:

At 9:08 AM,  Ben Kunz said...

Ugh.

Curious -- do you think shock drives response?  

At 9:38 AM,  darryl ohrt said...

Yes, I believe shock can drive response, when it's brand appropriate and on target with message.
(http://www.frillr.com/?q=node/1921)

But this campaign doesn't shock me, and doesn't say anything about the denim. It just feels like it's trying real hard to have the style of a Diesel or D&G ad, and not pulling it off.  

At 9:03 PM,  Renee said...

I have no idea what kind of connection this ad is trying to make with this ad. Who would want to associate something that they wear with dead people?  

At 9:28 PM,  Amanda Paschen said...

I can't believe this is real.  

At 1:37 PM,  Peter said...

Yat another reason to be glad I am a citizen of the USA. My Wrangler ads feature the very much alive Dale Earnhart Jr. And they only featured his daddy while HE was alive.  

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