Ugh.Curious -- do you think shock drives response?
Yes, I believe shock can drive response, when it's brand appropriate and on target with message.(http://www.frillr.com/?q=node/1921)But this campaign doesn't shock me, and doesn't say anything about the denim. It just feels like it's trying real hard to have the style of a Diesel or D&G ad, and not pulling it off.
I have no idea what kind of connection this ad is trying to make with this ad. Who would want to associate something that they wear with dead people?
I can't believe this is real.
Yat another reason to be glad I am a citizen of the USA. My Wrangler ads feature the very much alive Dale Earnhart Jr. And they only featured his daddy while HE was alive.
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