Monday, August 11, 2008
they put wine in a box, why not milk?

If I drank milk instead of soda or energy drinks for breakfast, these new cartons would be rockin the fridge. You can get them at Walmart. They're not only cool from a package design perspective - they save everyone a bunch of money.

They're easier to ship, handle, and fit squarely in your fridge. And I'll bet they stack high on the shelves at Walmart. (Or fridges, if you buy your milk chilled.)

From Michelle Serviss, via Facebook

Labels: design, package design, yummyfood

posted by darryl ohrt @ 7:09 AM   3 comments

3 Comments:

At 2:28 PM,  mave said...

yeah - for months there's been controversy about how supposedly difficult it is to pour from the new cartons without spilling. in fact, some supermarkets are actually TEACHING people how to pour mill! now that's a design failure on a huge scale, if I've ever seen one...

http://www.nytimes.com/2008/06/30/business/30milk.html  

At 6:35 PM,  Ben Kunz said...

Finally, a way to fit all the 30 gallons of milk my kids drink each week into the fridge.  

At 2:40 PM,  Bryan Loar said...

Kirklands (Costco's PL) also uses this format. I spill every time I use these.  

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