Someone's tweeting as Exxon on Twitter - and it's not Exxon. Sure, Exxon has the luxury oil money, that would allow them to buy Twitter and shut it down. Or buy the town of the person that's Tweeting and shut it down, or buy every computer of every person and block Twitter. But you probably don't have that kind of oil money.
So you might want to protect your brand on Twitter before it gets hijacked. Even if you're not sure how to use it today. (And if you don't, maybe you should get an agency who does. ;p)
3 comments:
Weird. All the Tweets are positive which then begs the question: Who has time to sit around and Tweet as Exxon in their spare time?
Um. Janet at Exxon just started following me today too. Hmmm...
Sadly most companies are at risk of this kind of thing. We did a survey of the FTSE100 in the UK, it really is pick a brand, any brand!
http://www.thisisherd.com/2008/08/major-brands-at-risk-of-brand-jacking.html
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