brandflakesforbreakfast: new stop and shop identity is tasty

Monday, August 25, 2008
new stop and shop identity is tasty

Stop and Shop got an identity face lift. It's cute. It's friendly. And it's fruity delicious. So much of an improvement over that stupid stop sign beast. It seems like the grocery industry is waking up to this whole branding thing, and starting to pay attention.

This would seem like a great post to include Piggly Wiggly, only because I enjoy saying their name outloud. But the Piggly Wiggly has nothing to do with this. Carry on.

Labels: branding, design, identity, retail

posted by darryl ohrt @ 7:19 AM 1 comments

1 Comments:

At 4:59 PM, Zane D. said...: check out Fresh & Easy. they are taking over Las Vegas by moving into former Rite Aid locations. I can vouch for the fact that their stores look just as cool as the website. Very clean design, polished concrete floors, very neat signage that's easy to understand...

http://www.freshandeasy.com

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