Mashups. Not just for internet music and video geeks anymore. Big deal retail is getting into the game too.
The Gap is opening a Collete x Gap pop up store in NYC next week, for one month only. Colette is some fancy pants french designer. The Gap is some aging out of style clothing retailer. Together, they'll be a fancy pants stylish clothing retailer in NYC. (Odd that they didn't plan to extend this into the holiday selling season.)
Who could you collaborate with, to produce something super unique and stylish? What's your next great mashup going to be?
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