if this featured girls and boobs, people would be in an uproar.

Guess the swimmer guys' abs. Is this the kind of Olympic content that NBC can be proud of? Wasn't it enough that Matt Lauer and his silly sidekick blabbered all over the opening ceremony?

Here's how this likely happened: A bunch of corporate types got in a beige colored conference room at NBC and said "we need to do one of those viral things."

Here's the thing, NBC: Regardless of what you're doing online - it still has to be on-point with your brand.

There's no problem with a 'guess the guy's abs' contest. And for that matter, no problem with a 'guess the girl's boobs contest. But neither seem appropriate for the NBC brand, nor reflect how they're promoting or claiming to cover the Olympics. Bad brand decision.