how social media does m&a
The Social Media Group had planned to acquire Livingston Communications, Geoff Livingtson's firm. They announced their intentions and people in the social media world were aglow.
Prior to any merger or acquisition there's a process that accountants, lawyers and people who wear suits like to call due diligence. It's getting through all of the nitty gritty details of the merger. During the due diligence of this particular deal, Maggie and Geoff concluded that it wasn't going to work out. This happens every single day in every industry across the businessland. But these two firms are different. They're social media people.
How is it different? Geoff and Maggie each posted details about the deal gone sour on their blogs. Geoff's is above. You can read Maggie's post here. Professionally handled, transparent as they could likely be, and all in true social media style.
Isn't this new business climate wonderous?
Labels: adindustry, social media
posted by darryl ohrt @ 7:26 AM
1 comments
1 Comments:
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At 11:35 AM,
maggiefox said... - Hey Darryl, thanks for the props. Not an easy time for us, but we felt it was really important to walk the talk!
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