feel the burn of advertising
To promote their coverage of the Tour De France, SBS setup their own cyclist to pedal power the animated billboard every day for 21 days, from 8am to 4pm. Really cool.
I wonder if the media buyer stood out next to the rider coaching him. Faster! We need more turns on the board!
Labels: ads, sports marketing, tv
posted by darryl ohrt @ 8:26 AM
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