chevy aveo: buy it for pennies
To promote their new Aveo, Chevy produced a billboard with the car realized in pennies. Supposedly the exact amount of pennies that it would take to purchase the car. This is a really cool idea that illustrates the low-cost factor of the car.
Although I'm not buying the point that the pennies only lasted 30 minutes. Especially with the staged photograph of people taking pennies. "Careful - don't obscure the Chevrolet logo, little girl."
Labels: ads, automotive, outdoor
posted by darryl ohrt @ 7:27 AM
1 comments
1 Comments:
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At 4:05 AM,
chris said... - If this was the one in Central London no one took a penny. Who would. It was all pennied up when I passed it. Novel but a big pun. Better was the Billboard covered in £5 notes in Elephant & Castle. People really did fight over the money. At least it had a point. IF YOU WANT TO MAKE REAL MONEY, INVEST IN THE ELEPHANT was the headline that was revealed after al the money had gone. It was for a property company and got loads of PR coverage including the news spot.
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