Brand Flakes for Breakfast
Wednesday, August 06, 2008

chevy aveo: buy it for pennies



To promote their new Aveo, Chevy produced a billboard with the car realized in pennies. Supposedly the exact amount of pennies that it would take to purchase the car. This is a really cool idea that illustrates the low-cost factor of the car.

Although I'm not buying the point that the pennies only lasted 30 minutes. Especially with the staged photograph of people taking pennies. "Careful - don't obscure the Chevrolet logo, little girl."

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