canada: size matters.



Canada. They're bigger than Texas. So they need a theater worthy of their biggness. How about a screen that's 1,968 feet wide? The Bunge Grain complex in Quebec City built just such a beast, in celebration of Quebec's 400th Anniversary.

They screened the film "The Image Mill", by artist Robert Lepage, created just for the site. You can see 10 minutes of the 40 minute film here - on your cute little tiny, tiny computer monitor. (Every time you play it, a Canadian is laughing at your smallness.)

I wonder if the popcorn, Swedish Fish and soda cups are oversized too. From Mave Gibson, via Facebook

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites