brands as street art

Here's a cool interview with ZEVS - a street artist famous for 'visually kidnapping' outdoor work.

He'll cut models out of their billboards ("run free models, run free!") and leave a ransom note on the ad. One of his kidnapped models is still on display at a gallery. (Not sure who the advertisers make the ransom check out to. "Do you spell that ZEVS or ZEUS?")

He's also pretty good at giving logos a nice street style makeover. I want french fries at the MCD's pictured above.

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