Just when you thought that you had Alex Bogusky, his hair, and Chuck Porter all figured out - they go and do something completely unexpected. Like write a diet book. Yeah, exactly.
Apparently this book will teach you to eat fewer calories by having you put your food on a 9" plate. Wise advice to be sure - but that's not all. The book apparently also details how consumers are being hoodwinked into eating things they don't need. Like ahem....perhaps Burger King and Dominos? (Two Crispin, Porter & Bogusky clients)
I'm just waiting for someone to tie this stunt to the big foot discovery and announce that it's all a big campaign for a new 9 inch big foot burger at BK. Weird.
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