think iphone apps are just for the big guys?

LifeHacker posts that Australian bank ANZ has produced an iPhone version of their site, along with a trading application that users can install on their phones.

Proof that even localized businesses can create tools for their users, that work on the tools that their users are using. That's lots of tools and users speak.

What could you be doing on an iPhone? (Thanks, Justus!)


Anonymous said...

ANZ made a AUS$4.2 billion dollar profit last year (@US 4 billion) on over 10 billon revenue, they employ over 30,000 people and are the third largest bank in australia. if they are a "localised business" despite having branches throughout china, vietnam and elsewhere in asia, how exactly do you define "big guys"?

darryl ohrt said...

Wow. That's a lot of money for a cute little island like Australia. ;-)

Good catch, Adrian. Thanks.

I still believe that smaller brands can easily modify existing web apps for the iPhone and other tools that their users favor.

But point taken on "the big guys."

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