it all starts with a girl.
A super inspiring piece, all about a girl.
Think you don't have a strong enough production budget? Think only irreverent productions go viral? Here's a wonderous example of the most simple production, masterful copy writing and an emotional message coming together to make something beautiful.
From Shari, via Twitter.
Labels: copywriting, nonprofit, video, viral
posted by darryl ohrt @ 7:35 AM
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the simple yet powerful presentation of their message should be a lesson to everyone who has ever worked with a nonprofit. budgets - large or small - don't have to dictate anything. it's all about finding a way to get the message across.
every summer i volunteer at a camp for families affected by AIDS/HIV, and i've shared this video with some of the fellow volunteers. everyone immediately asked, 'what is this? how can i help?'
it's magical.