behind the scenes with obama video

Here's a really cool post featuring some behind the scenes juice from the director of video field production on the Obama campaign.

There are a bunch of interesting links and details - like the fact that the average viewer of videos on and is 45-55 years old, and those viewers want long-form content - proving people have more attention span than we usually give them credit for.

Good information here that could be applied to a variety of brands and campaigns.

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