banner ads as tools
Adverlab points to an exciting new ad development. Bookmarkable ads that are also tools. Spongecell is offering ads that allow users to do widget-type things, like set a reminder for yourself about an upcoming event, sale, or expiration date. And of course share with your friends using the social media tool of your choice.
This is a cool trend, and could actually make banners that are purposeful. Together, we could change the world. One banner at a time.
Labels: adindustry, ads, social media, technology, trends
posted by darryl ohrt @ 7:55 AM
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