what a politician can teach you about marketing
Paul Mcenany, one of my favorite bloggers, has some really cool advice for marketers that he gleaned from the eulogy festival around Tim Russert. Inspired by a wonderful quote from Pat Moynihan, Paul's pointed out that we don't all fit into "buckets" as nicely as our marketing demographics would like us to.
If you've ever been tempted to trust a focus group over talented creative instinct, there's some wise insight here.
Labels: adindustry, branding, marketing, strategy
posted by darryl ohrt @ 7:38 AM
2 comments
2 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
| Sara Champion |
| ATOM Site Feed |
Focus group vs. creative instinct digital ink is also being spilled by Richard Seymour @ Contagious.
Both McEnany and Seymour make some good points.
Hey thanks, Darryl!
And I hope the tour goes well. Almost here!