Paul Mcenany, one of my favorite bloggers, has some really cool advice for marketers that he gleaned from the eulogy festival around Tim Russert. Inspired by a wonderful quote from Pat Moynihan, Paul's pointed out that we don't all fit into "buckets" as nicely as our marketing demographics would like us to.
If you've ever been tempted to trust a focus group over talented creative instinct, there's some wise insight here.
2 comments:
Focus group vs. creative instinct digital ink is also being spilled by Richard Seymour @ Contagious.
Both McEnany and Seymour make some good points.
Hey thanks, Darryl!
And I hope the tour goes well. Almost here!
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