it's 12:00. let's dance.



Uniqlo's most recent production UNIQLOCK has just snagged some sweet interactive awards. Yes, like any wonderful apparel piece, it promotes t-shirts. But it also tells time. With rhythm. And dance. It's an incredible production.

Creativity interviews Koichiro Tanaka, the mastermind behind the production about the client, the process and the who what and why.

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