how to get people to asheville

While on Plaid's summer tour last year, some of us ended up spending a weekend in Asheville, NC. Coworker Ryan and I can be seen welcoming the locals, above. We all fell in love with this really cool city. (And had some of the most awesome veggie food. And beer. And beer. Did I mention beer?) Anyway - that's not the point.

Asheville is this little gem in North Carolina that most people don't know about. A challenge for the state's tourism department. How do you inspire people to explore Asheville?

Ask Luckie. Advergirl has an excellent synopsis of the tourism campaign that agency Luckie produced for the city. Tourism campaigns are typically filled with the most horrifically boring creative - and Luckie did a fab job of breaking out of that mold with a multi-faceted campaign. Really nice work.

(One of the other things that I'll always remind Ryan and Rob is that while in Asheville, with too many beers in my system - I kicked their ass in pool. They look really cool, but I'm still the boss. Proof here. Good times, Asheville)

1 comment:

Anonymous said...

We are definitely going to visit Asheville. Rob mentioned going to the same fair you guys went to last summer and I'm already looking at B&B's there for our anniversary in Oct.

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