how could you add a little willy wonka to your brand plan?



Brian Shaler points to Nate Westheimer's story about Gary Vaynerchuk's wonderful 'Wonka' style marketing.

While traveling together for a tech conference, Gary went into a Borders, searched for his book on the shelf, and hand wrote a note in the book. The note includes a secret password that if emailed back to Gary, will get the recipient a special prize. Wonka-freakin-licious.

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