how could you add a little willy wonka to your brand plan?

Brian Shaler points to Nate Westheimer's story about Gary Vaynerchuk's wonderful 'Wonka' style marketing.

While traveling together for a tech conference, Gary went into a Borders, searched for his book on the shelf, and hand wrote a note in the book. The note includes a secret password that if emailed back to Gary, will get the recipient a special prize. Wonka-freakin-licious.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites