Thursday, June 19, 2008
daddy! ryan's choking on the legos again.

At first, you'll think this can't be true. Kellogg's could not produce a candy that looks very much like a small toy from the real world. But they did.

I've seen corporate environments that refuse to let a good idea escape the boardroom - but how did 47 committees at Kellogg's approve this instead?

Why stop here? Here's some fun ideas for new Kellogg's products:

+ Juice in bottles that look like bleach!
+ Soda that looks just like auto anti-freeze! Or blue "windshield wiper" flavor!
+ All new razor blade chewing gum!
+ New handgun candy dispensers! Just pull the trigger for full flavor!

Mmmmm. Tasty.

Labels: productdesign, youthmarketing, yummyfood

posted by darryl ohrt @ 7:37 AM   6 comments

6 Comments:

At 8:01 AM,  Ben Kunz said...

I'm laughing so hard I'm crying. Please. Stop.  

At 8:31 AM,  Garret Ohm said...

Holy shit. Are their lawyers sleeping on the job again? [Smacks forehead]  

At 9:01 AM,  Rob Biddiscombe said...

They'd be crazy not to do this! Their focus groups for ages 2-8 LOVED the idea - sit back, watch the cash roll in - who cares that it goes right back out to pay the settlements!  

At 10:23 AM,  DC Urban Dad said...

Hells yeah. Gonna by me some stock in Kellogg's right now.

Got to love responsible companies.  

At 2:34 PM,  ian said...

I'm almost too horrified to comment.

No, wait, I'm not. These guys are utter morons. Do they even have children? Were they ever children? Or did a computer create this concept?  

At 3:18 PM,  NYCMama said...

Unbelievable..doesn't surprise me though. I'm sure this has been in the works for ten years...yeah, there's a missing link somewhere in the food chain at kellogg's. Next up, marble-shaped gummies.  

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