breakthrough direct mail: body fluids

Wanna get some attention with a cool direct mail piece? Try sending blood.

HBO is launching a new vampire show titled Tru Blood. So they're sending bloggers blood to get the word out. YesButNoButYes has all of the details, and pics of the piece. (And he drank the blood.)

Unexpected surprise: check out the Google adword that pops up in the YesButNoButYes post. I wonder if HBO had "diarrhea blood" in mind as a keyword for their promotion?

Nice piece, great idea. What body fluids could you be mailing your clients?

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites