brandflakesforbreakfast: this week at Plaid

Saturday, May 10, 2008

this week at Plaid

Here's what happened this week, at the world's most sweet-as-chocolate-frosting design and branding firm:

Rob, Sara and I enjoyed a really long drive to New Hampshire. The only state with a slogan that you might consider wearing on a t-shirt. Admit it - "Live Free or Die" just rocks. We participated in a worldwide brand summit for Segway. This is a really good idea, for any brand. Pulling together all of the players from across the globe, to learn, discuss, share and brainstorm. Always a pleasure to share the room with other creative and marketing people. And this time - we even met the product engineers/designers for Segway. (More on that, soon.)

Plaid pre-tour shirts arrived. We'll be sharing pics and details over on the Plaid tour blog, momentarily. We also launched the Plaid tour dashboard, PlaidNation. Still very much a work in progress, but if you take a peek, you'll get an idea of some of our plans for this summer's tour.

I was profiled in a regional business paper, the Fairfield County Business Journal. Somehow they saw fit to include me in their series "Profits and Passions", featuring entrepeneurs, and their passions outside of the office. You can learn all about my infatuation with pop culture. And sneakers.

Lots of props coming into the office, for a couple of photo/video shoots. Everyone's really having fun with the night-stick. RJ can actually twirl it around in his hands, without hitting himself in the head. (Can't say the same for other Plaid-workers.)

Steph got a new, cool haircut. And then bought a surfboard. Maybe not in that exact order. Something really fun and crazy happening, over in Steph-land.

We welcomed a new intern, David, who we'll formally introduce on BrandFlakes, next week. Safe to say there's a whole lot of sh*t-work just waiting for his attention.

We welcomed a couple of new clients to the Plaid roster this week - and we can't wait to show you what we're working on. Lots of fun stuff, in the works.

Have a great weekend, and say hi to your mommy.

Labels: plaidsummertour, thisweekatPlaid

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