"they don’t use social media in my industry"

I've heard that line countless times, as people read the hype, and don't realize how intertwined social media already is in our internet experience.

Think you work in a low tech industry that can't benefit? Like maybe fishing lures? Duct Tape Marketing has a great interview/case study for you. John Jantsch interviews Jason Brown, the founder of Brown Lures. Brown now has WAITING LISTS for his product.

Social media. Enjoyed everywhere, by everyone. Even fishermen dudes.


Rosemary Stanley said...

This is an awesome example. I get this argument a lot and I'm glad to have found an unlikely case study.

jason@brownlures.com said...

Hey that's me! Cool site guys, glad you liked the example. JB

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