if you spent the weekend on your lawn, this post is for you
Ben Kunz points out that it's all about peer pressure. Peer pressure that's supporting a $57.9 billion industry of turf building. Supporting almost a million jobs. You work on your lawn, because you don't want to be "that guy" in the neighborhood. The one with the bad lawn.
In a way, that's what we're all supporting - not just in grass, but fashion, music, deodorant, real estate, automotive and consumer culture in general. All a part of a big peer pressure, branding machine.
Yikes, Ben. Thanks for pointing this out. Time to go paint my lawn black, and install some obnoxious yard art. Or, keep it all green, and support my brand industry. Damn. Now I'm more confused than ever.
Labels: branding
posted by darryl ohrt @ 7:48 AM
3 comments
3 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
| Sara Champion |
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Thanks. It would also help the economy if you bought some real dress shoes, too. And maybe some slacks. And some golf equipment.
Khakis!!
My new next door neighbors just brought in a back-hoe to rip up a beautifully landscaped area that the previous owners had spent years crafting. The purpose? Yep--lawn. Straw and grass seed have now replaced lovely perennials and specimen trees.
I guess the lawn brand wins out.