how to create a mission statement

Working on a company mission statement, or brand mantra? Try fitting into a single Tweet. What a grand idea, from Jared Goralnick, on Twitter.

Since Twitter only allows 140 characters, it forces the writer to weigh every word. Like a producer weighs every second of a 30 second spot. More importantly, a 140 or less brand mantra is more likely to be read by your audience. So much more than those 3 paragraphs that the marketing committee drafted as a group, and then legal edited after the CEO added a couple of lines...awesome advice.


Jared Goralnick said...

Thanks for the mention, Darryl! What's your mission statement in under 140?

darryl ohrt said...

Oh, that's so easy, for us:

Create cool stuff. Have fun.

Could even be shortened to:

Create. Have fun.

Jared Goralnick said...

I like, Darryl. I mean, stuff is a bit vague, but I see where you're going with it and really not enough of us ARE trying to have fun with it all.

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