Don't have a healthy photography budget? Using royalty free stock photos? Don't forget that others in your industry may be doing the same thing. The exact same thing.
Check out the shots above. Two separate ads - one for Asus, one for MSI computers. Both utilizing the exact same shot! It's also interesting to see the individual production decisions made around the Photoshop work. Like how the Asus dude got a longer arm, but better color correction.
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