can lifecasting help your brand?

Scott Monty spoke this week at Streaming Media East, on a panel about lifecasting. He's detailed some really nice points that will make you look really smart when you put them in your next PowerPoint presentation.

Like the Edelman graphic above, showing how consumers trust people like themselves as spokespeople, more than they trust doctors, regular employees, CEO's or bloggers.

Smart stuff.


Scott Monty said...

Thanks for the link love, Darryl. Although, I'd wager you meant to refer to this Wikipedia entry on lifecasting instead. ;-)

darryl ohrt said...

Ah, yes. Thanks Scott! Link corrected.

Unknown said...

The blogger stat recalls to mind the John Mackey snafu--a lot of bad press and nobody really trusting his posts (according to the stats).

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