accidental branding: the "i didn't read it" review

Here's the thing. Publishers send us books all the time, for review on BrandFlakes. But I've sadly given up books for everything internet. There are some really, really hot books out there. Worthy of reviews. But there's only 24 hours in a day. And at least a few have to be devoted to sleep, for now.

So here's an attempt at a review, for a book that I haven't had time to read. I'll highlight the things that you might find helpful, if you're considering purchasing Accidental Branding.

But let me be clear: I didn't read this.

(All ratings are based on a 1 - 10 basis, 10 being "excellent.")

The book's concept: 9
How a handful of really cool people have built some very successful brands. Each chapter is devoted to another personality. Really, really cool people that you'd like to know more about - Craig Newmark (Craigslist), Gary Erickson (Clif Bar), Roxanne Quimby (Burt's Bees), and other super influential business people.

Cover design: 3
This one won't pop off the shelf. You've got to look for it. I would have given this a "2", but I'm in a good mood today.

Font size/typography: 6
Nothing uber creative, but nothing annoying or intimidating either. Clean layout, clean type, done well.

Pictures/info graphics: 0
No photos. No sexy info graphics. I think that's ok, given the subject matter. It's about the people, and their stories.

How it feels in your hands: 8
There are three kinds of books:
a) The kind that your English teacher assigns you to read, and is about 900 pages too long, and 43 pounds too heavy.
b) The pamphlet that's trying to pass as a book, but really isn't a book at all. It's a brochure.
Accidental Branding isn't either of these - it's a appropriately sized. Like a good book should be. The kind of book that feels good in your hands, after you've bought it. Your messenger bag will accept it, and it will feel just right to open, on a long train ride.

Other reviews that I would believe:
Greg Verdino
The Marketing Spot

Scale of "I'd like to read it": 8
We can learn so much from others. Accidental Branding is chocked full of stories from people that you can't help to admire for their business and brand success. I swear that I intend to read this one. I just need a free weekend. Or a couple of nights...


Anonymous said...

Let me be the first to leave a comment without reading your post. ;-) It actually is a worthwhile read (believe me!) and thanks for the link.

Ben Kunz said...

Brilliant and honest review. I personally have a bad habit of buying books I long to read and then only reading 40 or 50 pages before setting them aside. I can't seem to commit!

This looks good. I promise to buy it and at least read the jacket.

Anonymous said...

thanks for the kind words!


Jay Ehret said...

Thanks for listing me as a believable review, although it may damage your credibility.

I would be interested to learn about more books you haven't read.

Anonymous said...

I, for one, will be happy to read my book to you. Call me if you have insomnia.

Anonymous said...

I'm a huge fan of the "how it feels in your hands" ranking. Might be adding that one to the Power 150 too. :) Great post.

Geggie said...

I really enjoyed the book, it was interesting and a quick read.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites