what kids read before the internet

The NY Times has a gallery of all of the Mad Magazine fold ins. Fold ins were interactive entertainment before the internets.

Readers see a folded out version, that would include a question, and some imagery related to the topic. When folded in, the page would reveal another illustration entirely - revealing the "answer" to the question.

Great, creative stuff from the time before computers and Flash animation. Found by Mave Gibson, via Facebook. (Damn Mave, you find the best stuff!)

1 comment:

mave said...

it's a reflection of how much time I waste online. ;^)

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites