unexpected licensing that makes sense

Two licensing deals this week caught our attention, and are great examples of brands coming together to produce greatness.

Levis is partnering with snowboard apparel company 686. Snowboard culture and 686 brand awareness bring much needed cool factor to Levis. 686 gets a unique product line, and credit for helping to reinvent Levis in a new category. Win-win.

Burton is partnering with Playboy. They've done this before, just not at this level. Their new fall line has some pretty sexy boards that are sure to get attention. And melt snow. Burton makes Playboy relevant, in a world where magazines no longer matter. Playboy bunnies look super hot on boards. Win-win, again.

What brand could you partner with, to create unexpected success?

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