Brand Flakes for Breakfast
Wednesday, April 30, 2008

three search engines walk into a bar...



Sounds like a cute promotion for a company's services...until it goes on way too long, and is mis-handled in the blogosphere.

There's a back story here, that's FAR more interesting. Trust me. Read the comments to the post over at Make the logo bigger, for the real entertainment.

Here's the thing - if you're going to produce a promo piece using other people's intellectual property (like songs), and use logos without permission, in an off-brand way (like Microsoft and Yahoo), you might want to be careful about throwing threats around. Not that that's what happened - I'm just just being hypothetical, of course.

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posted by darryl ohrt @ 7:28 AM   5 comments

5 Comments:

At 9:02 AM, Blogger BIG said...

I wrote the original article on this debacle here: http://www.brandidentityguru.com/wordpress/?p=626

These guys spammed me (and their an SEO company, shame, shame) with this horrible video that they are desparetly hoping goes viral.

Did you read the comment on how they remove negative comments from YouTube because it's allowed? Talk about stacking the deck and being honest huh?

 
At 9:06 AM, Blogger darryl ohrt said...

Thanks BIG -

Yeah - that 'deleting comments' comment made me sick. Way to be a part of the conversation.

 
At 9:26 AM, Blogger BIG said...

I really like your blogs vibe and am happy to say I visit regularly. Keep up the good work!

Scott White

 
At 10:55 AM, Blogger Make the logo bigger said...

Darryl, Scott, use ‘allegedly’ a lot. It helps. I know.

;-p

 
At 7:08 PM, Anonymous Anonymous said...

why are the passengers 'traffic'????

 

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