ten rules of lois

The April issue of Metropolis has a wonderful spread devoted to the Esquire cover designs of legendary ad man George Lois.

The piece features ten covers, with George's "rules" on their design. The Ed Sullivan cover above, accompanies rule #5:

"If your magazine doesn't have the clout to sign up the celebrity you need for your idea, attack him at the stage door."

You'll have to (gasp!) invest in the paper copy of the magazine for the other rules, because unfortunately, Metropolis doesn't have this spread available on line.

You can view a truly inspirational gallery of covers with George's commentary, on his official site.

1 comment:

Anonymous said...

My favorite part of that picture is the small quote in the top left:
"Does today's teen-ager influence the adult world? 'Ridiculous,' says Ed Sullivan." lolz

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