brandflakesforbreakfast: simple = better.

Wednesday, April 16, 2008
simple = better.

No stunning photography. No gorgeous models. No design. Just a simple message. Absolutely love this street campaign for Zyrtec.

posted by darryl ohrt @ 7:37 AM 3 comments

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3 Comments:

At 8:29 AM, saulcolt said...: I love this idea and may have to steal..er..libertate it for something I am doing :)
At 12:58 AM, insider said...: Is it legal to post them on telephone poles?
At 7:56 AM, John Mack said...: If hundreds of these flyers were nailed to telephone poles and no-one in the media wrote about it, would it make a sound?

If hundreds of these flyers were nailed to telephone poles and not ALSO seen in full-page magazine ads and on TV DTC ads, would it make a sound?

See my take on this here.

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