simple = better.



No stunning photography. No gorgeous models. No design. Just a simple message. Absolutely love this street campaign for Zyrtec.

3 comments:

saulcolt said...

I love this idea and may have to steal..er..libertate it for something I am doing :)

insider said...

Is it legal to post them on telephone poles?

John Mack said...

If hundreds of these flyers were nailed to telephone poles and no-one in the media wrote about it, would it make a sound?

If hundreds of these flyers were nailed to telephone poles and not ALSO seen in full-page magazine ads and on TV DTC ads, would it make a sound?

See my take on this here.

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