second life: second wave?

There's been quite a bit of Second Life noise buzzing around the internets lately. The rumor that Apple is opening a store there.

That news that the time spent in-world by Second Life members is increasing.

Now that the hype is over, (and real estate in SL is tanking), perhaps we can all participate in something meaningful. Something that doesn't involve investing 2. 3 million to talk to 2.3 thousand. There's a real audience still spending their real time in that other world. And, by the looks of it, more and more of their time. What opportunities will be realized?

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