montana: not the best place to get your meth anymore

I always thought that Montana was filled with beautiful mountains, trees and bears. Turns out, that until recently, it was also filled with Meth addicts. That is, until the Montana Meth Project launched their campaign a couple of years ago. Meth use is down substantially.

Thanks to their really disturbing print ads, tv spots and a campaign that has you reaching for anti-bacterial gel, the campaign says that meth use has declined 45% and adult Meth use has declined 72%. That's an ad campaign that's done something great. Which means that we can think of Montana for trees and mountains and bears again. Nice work.