In an effort to get people to shut up and to appreciate the nice quiet appliances they make, Electrolux has launched an outdoor campaign in London, Madrid, Berlin, Brussels, and Milan. The billboards feature live LED decibel meters.
There's a nice campaign site that measures the current noise level of each city with the billboards. (So far, it looks like Milan is the most peaceful.)
Awesome work that creates brand awareness and city self-awareness of the noise around us. Nice job.
1 comment:
Nice campaign Darryl - hard to believe Milan is the most silent but still...
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