The Amsterdam Weekly has launched an interesting campaign to get people to pay for the paper. They've divided each page of the publication into 204 blocks, and are selling each block for €5. The blocks that don't get sold, don't get printed. Leaving blank pages, or blanks on pages. Even the cover. Punishing all of the readers, for the few that didn't contribute. Can't wait to see how this turns out.
1 comment:
Dumb. One of the hardest things to do in publishing is to take a free publication and ask people to start paying for it. Usually only possible when the content is insanely useful or entertaining. Even then it's not tough.
Add that to the fact that they're basically threatening people to make them pay and I think they're going to have their asses handed to them when they pay tons to print a bunch of chopped up articles that nobody reads. Good use of that money they are collecting!
But who am I to judge? They're probably getting written about on all kinds of blogs, so....
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